New & Innovative Trends in Indian Wedding Cards
Historically, the Indian wedding invitation card has been intricate, ornate and exuding with religious or traditional symbolism. Today, as consumer tastes are changing and the decision making power is shifting from the family to the couple itself, we find that invitation cards are following a more 'contemporary style'. Shades of white, cream and grey, as the base with accents of bright colors seems to be the trend today. Gold and Silver are still very popular, but their implementation is sporadic rather than generous and used only to emphasize specific symbols.
The other large trend we are seeing, is the desire to use 'premium quality paper and materials' rather than focusing singularly on the design itself. In earlier times, the mentality used to be “spend on the design and stinge on the paper” – but consumers are realizing that the raw materials are as much a part of the final visual appeal of the card as the design itself. As a result, using colored and textured papers, hand made or recycled materials are becoming very popular. We at 'The Magic Beans' spend much time and energy keeping up with tastes and trends, because we understand that every couple wants their card to be clutter breaking and forward thinking!
Here are a few invitation card designs from our collection...
Following a round shape, rather than the traditional angular shape is an easy way to set an invite apart from the rest. We incorporated several treatments like emboss, spot lamination and foiling to give it a premium look. This invite won us an award for best design and print in 2010.
This was a comprehensive guidebook describing all the functions surrounding the seven-day wedding of a prominent Mumbai based family. The symbol on the cover was created keeping the bride and grooms initialsin mind, and the art inside the booklet was inspired by the stunning handicrafts of Kashmir.
The idea was to surprise the guest when they open the envelope, with a champagne pattern inspired by the traditional wedding flower – the marigold. The inserts were all created in bright pastel colors to offset the champagne marigold pattern
For this invite, we developed an intricate mascot – the wedding horse. The horse is a symbol of the “Baraat” which is central to most Indian wedding and that is the idea we wanted to translate into this design
The monogram on these gift tags was customized using the initials of the couple to create something personalized and elegant. We used a premium paper, with special techniques to make it look uber-chic!
Big and bold with bright colors to match the personality of the bride! We wanted to give the look of an over sized wedding card to reflect the grandeur of the occasion
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